As an Arthur Rutenberg Homes franchise you benefit from two reputations instead of just one. Arthur Rutenberg Homes as a well known multi-state brand and your own company as a respected builder in your market, chosen to represent us both. Our builders gain credibility with land developers, manufacturers, subcontractors, financial institutions and of course, the buying public. They deliver superior home design, quality construction and customer service, culminating in a reputation that is unequalled in the industry. Together we combine large company resources with the personal attention of a local custom builder to form custom home franchises.