Meet Arthur Rutenberg

Arthur Rutenberg has been building homes in Florida for more than 50 years. Small wonder he’s recognized as the dean of Florida home design. He is credited with introducing the split-bedroom floor plan, positioning the kitchen in the heart of the home, focusing on great views throughout the home of the lanai and pool, widening hallways and doors, and the list goes on and on.

Art was elected to the Florida Home Builders Association’s Florida Housing Hall of Fame in 1996, where he is described as ‘an innovative home builder who designed revolutionary homes for contemporary lifestyles.’ He also was honored as National Builder of the Year by Professional Builder, the nation’s largest building trades publication, in 1986, not only for his legendary home designs, but also for creating the first franchise system of homebuilding companies.

Art is quick to give credit to the prized design team in the corporate office in Clearwater, FL, headed by Director of Design Mario Vitorino. The envy of the business, our impressive Design Collection includes more than 80 designs ranging from 1,700 to over 7,000 square feet.

Art’s passion for home design is matched by his passion for technology. Just as home designs have changed dramatically in half a century, so, too, has the home-buying process. Arthur Rutenberg Homes is on the leading edge of today’s high tech revolution, developing proprietary software to streamline and simplify the process of buying and building a home. While many companies choose to use outside technology vendors or off-the-shelf software, Art decided long ago that having a team of programmers on staff would allow him to provide software that matches the exact needs of the business. He is instrumental in the entire software design process, from initial concept through the actual deployment.

If there’s a guiding principle for all the activities at Arthur Rutenberg Homes, it’s this simple rule: Form always follows function. “You can almost always take something that works and make it look great,” Art says. “It rarely works the other way. You always shortchange the thing you do second.”

The people who work with Art every day will tell you he’s not hard to please — perfect is usually good enough. To which Art shrugs, cocks his head and with a half-smile says, “I just have higher quality standards than some people. Our customers appreciate that.”

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