The Product

Design built the Arthur Rutenberg Homes brand, and we remain committed to design leadership and excellence. Our in-house architect and team of elite designers work diligently to develop fresh designs for Florida and the Southeast’s dynamic housing markets, replacing as many as one-third of our product line each year. And, the demands of interior design are always reflected back into architectural design. Our in-house interior design team works directly with our architectural designs to ensure that each completed home furnishes properly. Our extensive plan collection includes:

  • More than 85 single-family home designs ranging from 1,800 to 7,000 square feet
  • 350 elevations in a wide range of styles
  • Product designed to fit a variety of footprints, from 40 ft. width to over 85 ft. width
  • Many pre-planned options

Each plan in our Plan Collection includes a Standard Bill of Materials complete with quantities actively maintained in our purchasing software. Our product line is “alive” and is displayed in approximately 40 exquisitely furnished model homes throughout Florida and the southeast. Buyers regularly travel to view model homes to assist them in making their final selection.

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