Our Tools. Your Success. The Arthur Rutenberg Homes Franchise

Custom homes account for a quarter of the United States’ single-family market and more than 40 percent in some regions. These residences earn many builders a premium, not just in pricing and margin, but also prestige. With more than three decades in the business, few companies know this better than Arthur Rutenberg Homes. That’s why custom builders looking to achieve a new level of growth turn to our proven franchise program.

Be in business for yourself, not by yourself

Companies serving custom home buyers tend to be small. According to Census research, less than 2 percent of custom builders generate more than $10 million in annual revenue. Many of these businesses have limited resources. As a result, private home builders with the tools and market reach of a larger organization enjoy a substantial competitive advantage over their peers.

An Arthur Rutenberg Homes franchise combines the experience, passion and local market knowledge of independent builders with the business systems, architectural talent and proven marketing strategies behind one of the country’s most respected brands. These tools open the potential for growth well beyond what many entrepreneurs could realize on their own. Here are just two examples from among more than 40 building companies now operating under our industry-leading program:

Jeff Logsdon, owner of Hearthstone Luxury Homes in Raleigh, NC, left his position as an executive at a large home builder to start a business of his own with an Arthur Rutenberg Homes franchise. Despite creating Hearthstone in 2010 during the downturn, it has grown consistently each year since inception, selling $17.6 million in new homes in 2015.

Bruce Pasquarella, owner of American Eagle Builders in Greenville, SC, joined Arthur Rutenberg Homes after operating his own building company for 10 years. When Bruce joined in 2012 during the depressed housing market, he had only one employee. In 2016, his team has expanded to 13 people and his sales will reach $14 million.

Why it Works

People want great, functional design that they can see, experience and modify, and our model homes deliver that design. Potential buyers who step inside one of our models experience first-hand the elegance, drama, functionality and craftsmanship that underlie Arthur Rutenberg Homes’ reputation for quality. Each is professionally furnished and staffed with a highly trained Sales Team knowledgeable of our collection of the industry’s best plans. These assets, coupled with our ability to customize and price homes in just 72 hours, can take franchise owners to a level well beyond that of their custom builder competitors. With more than 20,000 homes sold to date, our sales process focuses on the things buyers value most – design, personalization, rapid pricing and service.

Who we reach

Our expansive Design Collection and model home network cater to discerning buyers, whether families, empty nesters, retirees or single professionals who desire an unmatched custom home value. The buyers we reach also include Baby Boomers, who represent a fourth of the U.S. population and are nearing their peak years for a second home purchase or retirement.

In addition to our Personalized Floorplan Process, Arthur Rutenberg Homes offers the flexibility to build on a wide range of property that includes customer-owned lots, infill or in-town sites, and master-planned communities of all sizes. In fact, community developers welcome our model homes and are typically eager to work with our well-respected franchises. Few competing builders can present such a diverse range of choices to potential buyers.

Who makes a good fit

Growing Builders: You’re already in business and eager to take your existing custom home building company to the next level.

Talk to one of our Group Vice Presidents to find out if an Arthur Rutenberg Homes franchise can build on your success.

Entrepreneurial Executives: Your knowledge and career ambition have earned big returns for companies in the home building industry. Now you’re ready to earn big returns for yourself.

Contact an Arthur Rutenberg Homes group vice president to see if now is the time to create a business of your own.

Where we are and where we are going

Current Franchise Locations

We currently have more than 40 franchises in Florida, Georgia, South Carolina, North Carolina, Tennessee, and Ohio, and we continue to grow.

The following are just some of our planned expansion markets:

Auburn, AL

Birmingham, AL

Daphne Fairhope, AL

Huntsville, AL

Mobile, AL

Montgomery, AL

Tuscaloosa, AL

Atlanta, GA

Augusta, GA

Lexington, KY

Louisville, KY

Greensboro, NC

Columbus, OH

Columbia, SC

Chattanooga, TN

Memphis, TN

Our Tool Kit for Builders

There’s simply no equivalent to the business systems, software, training and support available to our franchise builders. These resources include:

Architectural design

Our team of more than 60 design professionals is dedicated to the careful design and customization of new homes, while keeping our expansive architectural portfolio ahead of trends and buyer tastes.


The Arthur Rutenberg Information System (ARIS) brings together sales, customer relationship management, purchasing, scheduling, job budget management, accounting, warranty, business forecasting and many other functions. Not only does this make us more efficient, it also gives franchise builders the ability to calculate job profitability and annual forecasts in real time. Plus, it’s supported by our team of in-house programmers who provide continuous improvement to the system and peace of mind for its users.

Smart bidding and vendor relationships

We value relationships with some of the industry’s leading brands. By using our combined size and volume, we are able to offer superior products at preferred pricing. Franchise owners also benefit from our proprietary cost-comparison system and bid request process. Both enable faster business decisions and typically result in stronger negotiating power than that of smaller builders.


New franchises receive on-site instruction tailored to their specific needs, as well as additional training at our classrooms in Florida and North Carolina.


In addition to our prized model network, we promote our homes using a variety of advertising collateral, web assets and an award-winning full-color magazine for potential buyers.

Back-office support

When our builders need to supplement the skills and time of their own staffs, the corporate team at Arthur Rutenberg Homes is ready to help.

Let’s Talk...

Just give us some information, and one of our Group Vice Presidents will contact you.

They can answer questions about the franchise program and discuss next steps.