Tag Archives: Ohio custom home builder

Featured Model: Brandywine 1583F at Hidden Lakes of Sharon

The Brandywine model brings the charm and beauty of the French countryside to life. Offering 5,812 square feet of living space, the floorplan is designed to provide privacy for family members, while allowing an abundance of space for entertaining.

For this home, ARH Model Designer, Kelley Vitorino, channeled the popular HGTV show “Fixer Upper”.  She decided to create a more modern and less rustic interpretation of the show’s design style.

We sat down with Kelley to discuss this “Fixer Upper” inspired home.

What is one of your design secrets/ tricks that you used in this project?

With every project, I develop a design concept statement that best describes the style of the home based on the location, market and Building Company requests. This allows me to make the best selections and appropriate decisions for the model. With the Brandywine, our builder indicated that the show “Fixer Upper” would appeal to their buyer. This was a unique request considering the interior design of a model home is typically ahead of the trend in order to remain timeless during the period it is open to the public. Consequently, my concept became a question followed by a statement: “WWJD?” as in “What would Joanna do? Now take it up a notch”.

What is your favorite element in the space from this project?

The Lower Level Basement is designed as a “Man Cave” with a pool table, Wet Bar and sitting area including a 75” LED TV and an over-sized sectional. The challenge was creating a fun and interesting space without making it too cliché.

It was exciting to find unique sports memorabilia, such as the vintage Cleveland Browns football helmet, the LeBron James rookie basketball card and a few 1960’s ticket stubs from a Cleveland Indians baseball game, to incorporate into the design. However, my favorite element is the feature wall of collectible jerseys. Each one is displayed in a modern, three sided acrylic box. The collection creates an amazing focal point that immediately adds excitement, personality and character to the space.

       

What feature in this particular project would you want in your home?

The top floor Bonus room in the Brandywine model is designed as a dedicated “Kids Zone”. The loft type space includes a large table for doing homework, large storage lockers for keeping art supplies, a comfy sectional and a 60” LED TV.  As a mom, I would absolutely love to have this kind of space in my home. It would be a great place for my son and his friends to hang out.

What did you enjoy most about this particular project?

Working with a new franchisee on their first Arthur Rutenberg model is always exciting. This was certainly the case with Zollinger Homes, LLC. Everyone was extremely accommodating and enthusiastic about their new model. I had not worked outside of Florida for the last couple of years, so I really enjoyed researching the area, the competition and the regional design style.

About Kelley Vitorino

Kelley Vitorino is a licensed interior designer in Clearwater, Florida. Her background includes construction drawing production, interior/architectural detailing and model home design/merchandising. She has written for Progress Lighting, the Arthur Rutenberg Homes website and Florida Home Builder Magazine.  Kelley has enjoyed almost 18 years with Arthur Rutenberg Homes, Inc. and looks forward to many more.

 

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New Arthur Rutenberg Homes Model Opens in Plain City, OH

The Hyde Park model is designed with the intent of providing a balanced mix of traditional farmhouse and modern architecture. The interior of this home provides homeowners with a retreat lifestyle, which centers on luxurious living spaces. The home incorporates extraordinary design features, including dramatic floating trusses, which create interest and comfort for a modern lifestyle. Throughout the secondary spaces in the home, there is a contrast of transitional architectural detail with contemporary pieces. On the lower level, brick faced walls create a fun family space including billiards and shuffle board.

Colleen Roach, Senior Designer at Arthur Rutenberg Homes, designs homes with modern clean lines and expressive custom artwork. We talked with Colleen to learn more about this model home, her design inspiration and the challenges that go into designing a model of this magnitude.

What did you enjoy most about this particular project?

Working with a new Building Company. It is always nice to establish new relationships within the industry. AJ and Ankur were great to work with and easily adapted to our standards which can at times be difficult for new franchises. I am always excited when we enter a new territory. It is interesting to learn about the buyer profile and research local design trends.

What is your favorite element in the space from this project?

I love the Master bedroom ceiling detail and over scaled light fixture. We typically follow the trend of encompassing ceiling details within a recess. This particular ceiling detail spans the entire ceiling which makes the space feel larger. The dramatic light fixture tops off the room!

What feature in this particular project would you want in your home?

The Master bath tub. The modern Kohler freestanding tub and floor mount faucet are placed in front of 3 large windows. It has a spa like feel and would be a great place to end a long day.

What was the biggest challenge for you during this particular project?

It takes an overwhelming amount of coordination to complete a model home of this caliber. We had quite a few delays with outside vendors which really made us work down to the wire. At the end of the day, it all came together and our design team can be proud of all the challenges we overcame together.

About Colleen Roach

Colleen brings over 10 years of interior design experience to Arthur Rutenberg Homes. She has worked as an ARH Designer for 5 years. The first 2.5 years in the corporate Clearwater office and now calling the Charlotte office home base where she has been promoted to Senior Designer. She leans on the principles of design–scale, proportion, harmony and balance–to transform model homes into unexpected yet imaginative reflections of the future homeowner.

Colleen is NCIDQ certified by the American Society of Interior Designers, a distinction reserved for highly qualified and competent designers. Her work has been featured in numerous publications, including Charlotte magazine, Home + Design and Mount Pleasant Home. She has also accepted multiple ARH model of the year awards and continues to grow with the company.

 

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