The Davidson model features a two-story layout with vaulted and recessed ceilings, exposed beams and an abundance of windows. The first floor includes a luxurious master suite and private den, while the second level has two additional bedrooms and an expansive bonus room.

To get a more in-depth look at this home, we sat down with ARH Designer, Colleen Roach.

How would you describe the style of this model?

This model has a modern, urban feel. It is close to uptown Charlotte,  so we wanted to create a comfortable retreat for people who work in the city. The furnishings and art work are modern, but the structure and details of the home are transitional. This creates a good balance for an inviting home.

What did you enjoy most about this particular project?

The Davidson model is in my neighborhood. It was tremendously beneficial to be familiar with the buyer demographic and know where potential homeowners will live, work and play.

Plaza Midwood is a historical area in the metro Charlotte area and is quickly becoming one of the top places to live. It has an eclectic vibe with murals on display throughout the neighborhood. I tried to incorporate the soul of the community into the model with modern art and custom pieces.

Where did you get your design inspiration for this home?

All inspiration from this home came from our downtown area. Plaza Midwood is filled with public art and residents who love to express themselves. The Davidson model reflects that expressive character.

What is your favorite element in the space from this project?

I love the kitchen in this model! We layered a wood surround detail on the kitchen island and over the kitchen hood area with back lit LED lighting. It is a very custom & modern look.

What distinguishes this model from other projects you have worked on?

The Davidson is a new plan. It is built on an infill lot, which is different for us as we typically build models in designated communities. I think potential homeowners will be impressed when they learn about our ‘On Your Lot’ program.

About Colleen Roach

Colleen brings over 10 years of interior design experience to Arthur Rutenberg Homes. She has worked as an ARH Designer for 5 years. The first 2.5 years in the corporate Clearwater office and now calling the Charlotte office home base where she has been promoted to Senior Designer. She leans on the principles of design–scale, proportion, harmony and balance–to transform model homes into unexpected yet imaginative reflections of the future homeowner.

Colleen is NCIDQ certified by the American Society of Interior Designers, a distinction reserved for highly qualified and competent designers. Her work has been featured in numerous publications, including Charlotte magazine, Home + Design and Mount Pleasant Home. She has also accepted multiple ARH model of the year awards and continues to grow with the company.


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