About Us2018-10-05T15:11:53+00:00

Custom Craft Homes

A Passion for Excellence, A Commitment to Service

Few things in life come close to the excitement of building an Arthur Rutenberg home.

Whether that home is your dream home or a second home, Custom Craft Homes, a franchise of Arthur Rutenberg Homes, has the passion, history and talent to make your experience more enjoyable and memorable than ever thought possible.

For more than a decade, Custom Craft Homes has prided itself on extending to its Tampa area customers the same core values that have made the Arthur Rutenberg name legendary since 1953 in functional yet innovative designs, quality craftsmanship and friendly, personal attention throughout the building process . . . and years beyond.

“Our major strength has been our ability to manage the processes that makes building an extraordinary home possible,” says Stuart Sierra, franchise owner. “It takes many hands, minds and hearts to do it right, and we have some of the best people in the business working for our customers.”

Custom Craft Homes’ success has earned it Arthur Rutenberg Homes’ Builder of the Year numerous of times and the Gold Cup as well.

Stuart and Building Company President, Ernie Lashlee, are especially proud of the franchise’s team approach to connecting with customers; every department – from sales to design to warranty – takes responsibility for a customer’s satisfaction.

“Our reputation depends upon the quality of our product, but our longevity has always depended, and always will depend, upon the quality of our service,” Ernie states

“Stuart and Ernie are top-notch builders and managers.  They treat their personnel with exceptional care, making it easy to see why their customers are treated the same way.  They’ve been our franchisees for over 20 years and these days, we spend our time looking for more like them.” ~ Arthur Rutenberg, Chairman, Arthur Rutenberg Homes.

Contact Custom Craft Homes today to start planning your dream home in the Tampa Bay area including Hillsborough and Pasco Counties.


509 Guisando de Avila
Tampa, FL 33613
Phone: (813) 961-0047
Fax: (813) 961-023337


Ernie Lashlee
Ernie LashleePresident
Stuart Sierra
Stuart SierraFranchsee