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Luxury Custom Home Builder In Ocala, FL

Kinsell Custom Homes builds award winning Arthur Rutenberg Homes in upscale communities and on-your-lot (customer owned) properties in Ocala and throughout Marion County. Kinsell Custom Homes is an independently owned and operated franchise by custom home building veterans, Lisa Rutenberg Kinsell and her husband, Building Company President, Dale Kinsell. Together they bring a wealth of knowledge and experience from operating Barry Rutenberg and Associates Inc., which has built more than 1,000 homes and participated in the development of 10 luxury home communities. If you are looking for a quality custom home builder in the Ocala, Fl or Marion County, please contact Kinsell Custom Homes at 352-373-3405

Building A Custom Home With Arthur Rutenberg Homes

Planning to build a custom home in Ocala or Marion County, Florida? We invite you to discover the Arthur Rutenberg Homes difference.

  • Get Inspired By Visiting Our Model Homes

    Our professionally staffed model home is open daily in Legendary Trails, Ocala. You can also take a short drive to Gainesville to see additional models. “What you see is what you get,” because our base price includes everything shown in the conditioned living area of our model homes.

  • Customize Your Home

    Choose from one of our fully customizable, award winning home designs and make it yours or work with our team of architectural designers to develop your custom Personalized Floor Plan.

  • Easy to Understand Pricing

    Our Rapid Quoting process provides detailed pricing for your fully customized home in days, not weeks or months. Our pricing includes standards easily demonstrable in our all-inclusive model homes. Our standard features look like most builders’ option lists. Pricing is final and guaranteed.

  • Experienced Home Building Team

    With all selections and decisions finalized prior to start, you will be free to enjoy watching your new custom home come to life. Communication is key. Our customers get their own personalized online portal with 24/7 access to everything about their home, including continuously updated job schedule, weekly progress photos and more.

Free AR Living

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Open Model Homes


Visit us and see the quality of an Arthur Rutenberg Home for yourself and what makes us stand out from the crowd.

See Models

Luxury Home Communities


We build in some of the areas’ most desirable communities and can build a custom home on your lot as well.


Featured Home Plans


Your new luxury custom home will be built to your exact specification and design.  These plans can help you start the custom process.

See Plans

Meet The Builder


Your new home is based on the foundation of our experience building in your community.  Learn about who we are.

About Us

Homes For Sale


For the lucky few, we have a limited number of homes we build from our most popular plans that are available immediately.

See Homes

Custom Home Walk-Throughs


See our homes virtually before you visit in person and experience the quality we offer.

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