Our Tools. Your Success. The Arthur Rutenberg Homes Franchise

Ready to open the potential for growth beyond what you can build on your own? Combine your experience, passion, and local market knowledge with our business systems, architectural talent, and proven marketing strategies. An Arthur Rutenberg Homes franchise provides you with all the tools to enjoy a substantial competitive advantage over your peers…and build upon your success in a brand new way.

Port Royale

Be in business for yourself, not by yourself

Companies serving custom home buyers tend to be small. According to Census research, less than 2 percent of custom builders generate more than $10 million in annual revenue. Many of these businesses have limited resources. As a result, private home builders with the tools and market reach of a larger organization enjoy a substantial competitive advantage over their peers.

An Arthur Rutenberg Homes franchise combines the experience, passion and local market knowledge of independent builders with the business systems, architectural talent and proven marketing strategies behind one of the country’s most respected brands. These tools open the potential for growth well beyond what many entrepreneurs could realize on their own. Here are just two examples from among more than 40 building companies now operating under our industry-leading program:

Jeff Logsdon

Jeff Logsdon, owner of Hearthstone Luxury Homes in Raleigh, NC, left his position as an executive at a large home builder to start a business of his own with an Arthur Rutenberg Homes franchise. Despite creating Hearthstone in 2010 during the downturn, it has grown consistently each year since inception, selling $17.6 million in new homes in 2015.

Bruce Pasquarella

Bruce Pasquarella, owner of American Eagle Builders in Greenville, SC, joined Arthur Rutenberg Homes after operating his own building company for 10 years. When Bruce joined in 2012 during the depressed housing market, he had only one employee. In 2016, his team has expanded to 13 people and his sales will reach $14 million.

Bordeaux Kitchen

Why it Works

People want great, functional design that they can see, experience and modify, and our model homes deliver that design. Potential buyers who step inside one of our models experience first-hand the elegance, drama, functionality and craftsmanship that underlie Arthur Rutenberg Homes’ reputation for quality. Each is professionally furnished and staffed with a highly trained Sales Team knowledgeable of our collection of the industry’s best plans. These assets, coupled with our ability to customize and price homes in just 72 hours, can take franchise owners to a level well beyond that of their custom builder competitors. With more than 20,000 homes sold to date, our sales process focuses on the things buyers value most – design, personalization, rapid pricing and service.

Berkeley Elevation

Who we reach

Our expansive Design Collection and model home network cater to discerning buyers, whether families, empty nesters, retirees or single professionals who desire an unmatched custom home value. The buyers we reach also include Baby Boomers, who represent a fourth of the U.S. population and are nearing their peak years for a second home purchase or retirement.

In addition to our Personalized Floorplan Process, Arthur Rutenberg Homes offers the flexibility to build on a wide range of property that includes customer-owned lots, infill or in-town sites, and master-planned communities of all sizes. In fact, community developers welcome our model homes and are typically eager to work with our well-respected franchises. Few competing builders can present such a diverse range of choices to potential buyers.

Cortina Pool

Who makes a good fit

Growing Builders: You’re already in business and eager to take your existing custom home building company to the next level.

Talk to one of our Group Vice Presidents to find out if an Arthur Rutenberg Homes franchise can build on your success.

Entrepreneurial Executives: Your knowledge and career ambition have earned big returns for companies in the home building industry. Now you’re ready to earn big returns for yourself.

Contact an Arthur Rutenberg Homes group vice president to see if now is the time to create a business of your own.

Where we are and where we are going

ARH Footprint

We currently have more than 40 franchises in Alabama, Florida, Georgia, Indiana, North Carolina, South Carolina, Ohio, Tennessee, Virginia and we continue to grow.

The following are just some of our planned expansion markets:

Daphne, Fairhope, AL

Mobile, AL

Broward County, FL

Tallahassee, FL

Tampa Bay, FL

Atlanta, GA

Augusta, GA

Brunswick / St Simon, GA

Savannah, GA

Chicago, IL

Lexington, KY

Northern Kentucky

Louisville, Kentucky

Baltimore, MD

Grand Rapids, MI

Detroit, MI

Twin Cities, MN

St. Louis, MO

Asheville, NC

Greensboro, NC

Cleveland, OH

Dayton, OH

Toledo, OH

Harrisburg, PA

Philadelphia, PA

Pittsburgh, PA

Virginia Beach, VA

Winchester, VA

Green Bay, WI

Madison, WI

Milwaukee, WI

Columbia, SC

Memphis, TN


Listen to what our Franchise Owners have to say.

To learn more about joining our family of franchised builders contact
one of our Group Vice Presidents

For Georgia, Alabama,
and Tennessee
Andy DiMarzio
Group Vice President
 (404) 862-6030

For Ohio, Indiana, Kentucky,
Michigan, Illinois, and Wisconsin
Andy Dimarzio
Group Vice President
 (404) 862-6030

For North Carolina
and South Carolina, Virginia
Tony Cicirello
Group Vice President
 (704) 893-3848 ext 124

For Florida
Lance Gilmet
Group Vice President

 (727) 536-5900 ext 225

Let’s Talk...

Just give us some information, and one of our Group Vice Presidents will contact you.

They can answer questions about the franchise program and discuss next steps.

Big Kitchen